Launch
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Maximize Learning through Product Launch Hacks
Launching a new product is an exhilarating time for any product team. There is energy and optimism around the potential to deliver value to customers and achieve business growth. However, the cold, hard truth is that most new products fail. The success rate for new consumer packaged goods, for example, is estimated to be just… Continue reading
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Marketing Strategies for the Second Product Launch: Reaching Existing Customers with a New Iteration
Launching an updated or new version of an existing product presents unique marketing challenges and opportunities when it comes to reaching current customers. Unlike with an entirely new product focused on acquiring net new users, the goal of a second product launch is to incentivize your existing customer base to upgrade to or add the… Continue reading
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