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Micro Scaling Cycles for Product Growth: A Quick Primer
Long-term product scaling strategies often fall short of meeting the more dynamic market demands of a quickly changing landscape. This is why I favor leveraging the approach of Micro Scaling Cycles (MSCs) – MSCs are a relatively new framework that can transform how product teams approach short and long-term growth. This methodology breaks down the Continue reading
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Harnessing the Power of Feedback Loops in Product Management
We live in an era defined by rapid change, technological disruption, and shifting consumer demands. In such a dynamic landscape, product managers face the constant challenge of staying ahead of the curve and delivering exceptional products that resonate with their target audience. One powerful tool that can help navigate this complexity is the concept of Continue reading
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Establishing Expertise Through Thought Leadership
A strong personal brand is becoming increasingly important for aspiring and established product managers alike. With product management growing ever more competitive, a solid brand can help you stand out from the crowd. It highlights your unique experience and makes you more visible within your target companies and the broader industry. In this blog post, we’ll Continue reading
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Gap Analysis: Bridging the Divide Between Current and Desired States
I’ve learned that success often lies in the ability to identify and bridge gaps. Whether it’s gaps in the market, in our product offerings, or in our team’s capabilities, recognizing these disparities is crucial for growth and improvement. That’s where gap analysis comes in – a powerful tool that has become an indispensable part of Continue reading
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Mastering Go-to-Market Channels for Product Success
Simply building an exceptional product is no longer enough. To truly thrive in today’s crowded marketplace, companies must strategically navigate the world of go-to-market channels. These channels represent the pathways through which products reach their target audiences, and their effective utilization can spell the difference between resounding success and disappointing failure. This comprehensive guide explores Continue reading
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10 Ways to Understand Users and Fuel Product Discovery
Understanding all the various ways to understand users is a critical part of developing any new product, yet it deeply understanding your audience can often seem like an elusive goal. How can product managers truly get inside the minds of their target customers? What are users thinking but not saying out loud? Uncovering these insights Continue reading
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Disruptive Innovation Theory Applied to Modern Product Management
As someone deeply immersed in the ever-evolving landscape of technology and innovation, I’ve often found myself reflecting on the profound impact of Clayton Christensen’s Disruptive Innovation Theory. This groundbreaking concept, introduced in the mid-1990s, has not only reshaped our understanding of market dynamics but has also become an indispensable tool in the arsenal of modern Continue reading
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Leveraging User-Generated Content for Marketing
I’ve always been fascinated by the power of user-generated content (UGC) in marketing. Over the years, I’ve seen firsthand how authentic content created by real customers can drive engagement, build trust, and ultimately boost conversions. In this post, I’ll share my insights on how to inspire customers to create UGC and effectively use it in Continue reading
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Unlocking Product Success: Mastering Product Discovery and Product-Market Fit
Developing a successful product is no longer just about building something technically impressive. It’s about deeply understanding your target audience, identifying their unmet needs, and crafting a solution that fits the market like a glove. This is where product discovery and achieving product-market fit become the cornerstones of success. In this guide, we’ll explore the Continue reading
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Designing for Different Platforms: Core Considerations
As previously discussed, the way users interact with digital products and services varies greatly depending on the platform and device they are using. While desktop websites historically dominated, mobile has become increasingly important to consider with the rise of smartphones and tablets. However, the landscape extends far beyond just mobile vs desktop – voice assistants, Continue reading
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How Product Discovery Frameworks Like Design Thinking have Evolved
Product discovery refers to the critical upfront work of identifying and validating customer needs, problems, and potential solutions before diving into building a product. While there are many discovery frameworks, design thinking has emerged as one of the most popular. First championed by IDEO and Stanford’s d.school, design thinking brings together principles like empathy, collaboration, Continue reading
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The Downsides of Product Management
As a product manager with over three decades of experience in the tech industry, I’ve had my fair share of triumphs and challenges. While the role of a product manager is often glamorized as the “CEO of the product,” the reality is far more complex and, at times, frustrating. In this post, I’ll pull back Continue reading
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Basic Business Acumen for Product Managers
Having basic business acumen is essential for product managers to succeed. At the core, product managers serve as mini CEOs – bringing together different functions and stakeholders to create products that meet customer needs. To do this effectively, Product Managers need to understand key business principles across areas like market analysis, financial planning, and strategy. Continue reading
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Principles of User-Centered Design for Exceptional User Experiences
User-centered design (UCD) is an iterative design process in which the needs, wants, behaviors and limitations of end-users are given extensive attention at each stage of the design process. The core principles of UCD create a positive user experience and greater user satisfaction. User-Centered Design principles including knowing user requirements, developing empathy, designing for specific Continue reading
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Leveraging Word of Mouth: A Product Manager’s Guide
Over the last 3 decades working in Product Management, I’ve seen firsthand the incredible power of word-of-mouth marketing. In today’s digital age, where consumers are bombarded with advertisements and marketing messages, nothing quite compares to the impact of a personal recommendation from a trusted friend or colleague. In this post, I’ll dive deep into the Continue reading
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