Available Now – The Beyond the Backlog Book
Beyond the Backlog – The Product Managers Compendium is a comprehensive guide for Product Management professionals and anyone interested in what it takes to create winning products, providing valuable insights and practical strategies for navigating the complex landscape of Product Management and product development.
Packed with over 400 pages of insights, the book draws upon years of industry experience and best practices to present a holistic view of the Product Management discipline. From ideation and market research to product development, launch, and beyond, each chapter explores key concepts, frameworks, and methodologies, along with examples providing readers with a comprehensive understanding of managing products throughout their lifecycle effectively.
Some of the things you’ll learn:
- A Product Manager’s core skills and responsibilities.
- Conducting market research, analyzing competition, and understanding customer needs through best practices.
- Understanding the stages of the product management lifecycle, from identifying opportunities to end-of-life.
- Crafting a compelling product strategy including defining the target market, value proposition, and business objectives.
- Facilitating effective brainstorming with ideation techniques.
- Creating customer-focused product roadmaps,
- Prioritization frameworks and mental models to support decision-making.
- Applying Agile development principles, managing the product backlog, utilizing estimating models, and enabling iterative product development.
- Recognizing the significance of user experience design, accessibility, usability testing, and design thinking in creating delightful products.
- Building a go-to-market strategy including distribution, marketing tactics, and release planning.
- Leveraging analytics and continuously monitoring KPIs to make data-driven decisions and drive continuous product improvement.
- Applying collaboration and leadership skills to manage cross-functional product teams, achieve stakeholder buy-in, and support innovation.
- Understanding common reasons products succeed and fail through real-world case studies.
- Recognizing the importance of continuous learning and professional development for product managers.
With an emphasis on taking a customer-centric approach, leveraging data, and continuously improving products to succeed in dynamic markets, Beyond the Backlog is an invaluable resource for both aspiring Product Managers looking to pursue a career in the field, and experienced professionals seeking to enhance or refresh their existing skill set.
The Beyond the Backlog Book
Available for Kindle and Paperback.